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As a customer, I would rate this lending company as average. The website is user-friendly and provides helpful information about their services. However, I found the loan application process to be quite lengthy and cumbersome. I appreciate the company's willingness to provide asset-backed loans, but the interest rates were higher than expected. On a positive note, their customer service team was responsive and provided assistance throughout the process. Overall, the company offers a decent lending service, but there is room for improvement in terms of streamlining the application process and reconsidering interest rates.